Sideways

I've had the pleasure of creating copy for the NYC-based agency, Sideways. They specialize in marketing and branding for several luxury and boutique hotel identities. Below you'll find my copywriting on three email newsletters for one of their clients.

Gwynnie Bee >>

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Spring Specials Unlocked

loyalty program email newsletter


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Brunch, Burgers and Brews

brand blast newsletter


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World's Best Hotels & All-Star Chefs

brand blast newsletter


Gwynnie Bee

As the founding copywriter, I worked with Gwynnie Bee from the ground up, translating their unprecedented concept (fashion rental subscription service for plus sizes) and identity to the public. I produced taxonomy, wrote copy for the website (how the service works, FAQs, landing pages, etc.) and for e-commerce (product naming, description, romance copy), and marketing emails. I established style guides, trained new creative team associates, and contributed to a weekly blog series. As the role evolved I began executing fresh weekly ad content from concept through production, presenting strategy briefs to stakeholders, and partnering with graphic designers, software engineers and data science teams to deliver impactful results. My work directly contributed to a hundredfold increase in membership in two years.

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