I. Copywriting @ Sideways

I've had the pleasure of creating copy for the NYC-based agency, Sideways. They specialize in marketing and branding for several luxury and boutique hotel identities. As their copywriting freelancer, I wrote benefits-driven copy to excite readers into taking action.

My copywriting on three email newsletters for one of their clients below.

II. Copywriting & Strategy @ Gwynnie Bee >>

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Spring Specials Unlocked

loyalty program email newsletter


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Brunch, Burgers and Brews

brand blast newsletter


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World's Best Hotels & All-Star Chefs

brand blast newsletter


II. Copywriting & Strategy @ Gwynnie Bee

I worked with Gwynnie Bee from the ground up, as their founding copywriter. 

From ideation to production, I collaborated with designers, software engineers and data science teams. Together we delivered impactful digital campaigns that established their fashion rental subscription box brand. My work directly contributed to a hundredfold increase in membership in two years.

Email samples below.

<< I. Copywriting @ Sideways