Gwynnie Bee

As the founding copywriter, I worked with Gwynnie Bee from the ground up, translating their unprecedented concept (fashion rental subscription service for plus sizes) and identity to the public. I produced taxonomy, wrote copy for the website (how the service works, FAQs, landing pages, etc.) and for e-commerce (product naming, description, romance copy), and marketing emails. I established style guides, trained new creative team associates, and contributed to a weekly blog series. As the role evolved I began executing fresh weekly ad content from concept through production, presenting strategy briefs to stakeholders, and partnering with graphic designers, software engineers and data science teams to deliver impactful results. My work directly contributed to a hundredfold increase in membership in two years.

Digital banner ads, Facebook ads, and Google Adwords examples below.