I. Copywriting & Strategy @ Gwynnie Bee
I worked with Gwynnie Bee from the ground up, as their founding copywriter.
Initially, my task was to form their brand and translate their concept of fashion rental subscription for plus sizes to the public. I produced taxonomy, wrote copy for the website (how the service works, FAQs, landing pages, etc.) and for e-commerce (product naming, description, romance copy), and marketing emails. I also established style guides, trained new creative team associates, and contributed to a weekly blog series.
Eventually, I came to spearhead their advertising program. I presented strategy briefs to stakeholders each quarter. Each week I produced digital ad campaigns from concept through execution. Through a successful partnership with graphic designers, software engineers, and data science teams, I delivered impactful results. My work directly contributed to a hundredfold increase in membership in two years.